Recent Kindly Challenges

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Lost Letters Campaign

In partnership with: Penguin Books

Let’s bring back letter writing this summer!


Happy Life Ingredients

In partnership with: The Primal Pantry

In support of: Mind

Brief: “Studies show social media can have a damaging impact on mental health. Help us improve mental health on Instagram & raise money for Mind.”

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Earth Hour Challenge

Introduced by: Vianet Djenguet

In support of: WWF Earth Hour

Brief: “Help us drive awareness of Earth Hour 2019. Share a photo that celebrates the natural world near you, and describe what makes it so special.”

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Xmas Letter Challenge

Introduced by: Emily Coxhead

In partnership with: Independent Age

Brief: “A million people in the UK aged 65 and over don’t see or hear from anyone over Christmas. Join us to create a handwritten letter to send to a lonely older person”

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Big Idea Award

Created by: Kindly

Brief: “Submit your big-hearted creative project idea for a chance to win £500 to make it happen”


100 words to the kid being bullied…

Introduced by: Zac & Jay

In partnership with: Kidscape

Brief: “Bullying sucks. Write a 100 uplifting words to children affected by bullying.”


The No Offence Fence

Created by: Maxine Simms

Brief: “Create an uplifting & inclusive community art space.”


Super Hero Hospital

Created by: VC Creative

In partnership with: The Royal Manchester Children’s Hospital

Brief: Design & illustrate a ‘Super Hero’ book for poorly children in hospital.

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#HumanKind Video Challenge

Introduced by: Alona Druttman

In partnership with: Kindly

Brief: Create a video that celebrates the power of humanKIND.